Sirius Finance has launched a new brand identity for the business aimed at providing an accurate representation of the lender in 2024.

The new branding includes the strapline: ‘making the seemingly impossible, possible’, while the lender has also implemented a new colour palette.

The company’s branding is live on the firm’s website and will be used across its marketing material.

William Lloyd Hayward, managing director at Sirius Finance (pictured above), commented: “Designed following extensive consultation with our staff and key partners, this new brand reflects our broader approach of evolution in our business as we further focus on the key priorities for the year ahead.”

Clare Jupp, group chief people officer, added: “Our brand refresh has taken the look and feel of the business into a new era, in a way that represents exactly what we do, how we do it and the kind of people who we are.

“We are delighted with our new brand values which were developed by the whole team via an entirely collaborative approach.”

For intermediaries only.